Aavegotchi, a blockchain-based gaming platform, already had a merch shop but faced significant challenges. They were incurring monthly costs to keep the shop live and wanted a refreshed, modern look to replace their dated design. Additionally, they sought a seamless integration of their custom token, $GHST, to allow fans to purchase merch and improve the overall shopping experience.

We identified the need for a self-sufficient, cost-effective merch shop that reflected the updated aesthetics of their main website and embodied the Aavegotchi brand voice. By collaborating closely with their designer, we ensured every element of the new shop aligned perfectly with their brand identity. Recognizing the importance of customer engagement, we also crafted product descriptions, text, and SEO-optimized content tailored to the Aavegotchi brand voice.

We created a new merch shop inspired by Aavegotchi’s main website design, working hand-in-hand with their designer to refine the visuals. The shop was fully integrated with their $GHST token, enabling fans to purchase merch directly. Beyond redesigning the shop, we created product mockups, optimized SEO for all pages, and connected non-print-on-demand holiday items. Once complete, we handed full ownership of the site to the Aavegotchi team, empowering them to make future edits independently. This approach eliminated recurring costs and ensured they retained control, unlike competitors who lock clients into monthly payments. The result was a cost-efficient, visually updated shop that perfectly represented Aavegotchi’s brand.